On Wednesday (May 20), Sharon and Jack Osbourne announced the creation of an A.I.
avatar of Ozzy Osbourne during a talk called “The Enduring Legacy Of A Rock Icon And His Family: Ozzy Osbourne And The Osbournes” on the License Global main stage at Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.
The digital Ozzy is coming to life through a partnership between Hyperreal, the digital human technology company behind the patented Digital DNA process, and Proto Hologram.
Together they will enable the avatar to have conversations with fans and move, speak and respond as Ozzy would.,Digital Ozzy will appear in Proto Luma units — described as life-size, patented holoportation devices that can display live or pre-recorded content with its 86-inch multi-touch volumetric display, 4K resolution, high fidelity speakers, and spatial computing / conversational A.I.
capabilities — in the U.K.
and U.S.
beginning late summer.,Proto is the original hologram and A.I.
spatial compute platform used globally in entertainment, healthcare, education, finance, retail and more.
Hyperreal's Digital DNA technology is the only patented end-to-end system for capturing and performing an authenticated avatar across likeness, voice, motion, and performance character.,Every element of this avatar was built exclusively from authenticated, approved source material: curated, consented, and controlled by the people who love him most,” Hyperreal CEO Remington Scott said in a statement to BLABBERMOUTH.NET.“This is a living performance, not a rendering; and it draws from nothing that wasn’t given willingly.
We have the enthusiastic participation of Ozzy's family, and that changes everything about what this can be,” he added.,Sharon Osbourne also stated “it's an honor to be trusted to bring one of true gods of rock back to the world to continue to connect with fans — thank you, Sharon and Jack!” Proto Hologram founder David Nussbaum said.“We wouldn’t do it if we didn’t know both of our company's technologies will create an experience that truly extends Ozzy's presence, his heart and soul, into the future,” he added.,The digital avatar is part of a growing licensing program that includes fashion collaborations, collectibles, accessories, lifestyle products, and emerging digital opportunities.
At the same time, the Osbournes family brand is being developed for new categories and partnerships that reflect the family's signature voice, humor, and cultural relevance.
The news comes after Sharon confirmed plans to take the festival Ozzfest for another two days in the U.S., adding: “We've got to find a lot of young, new talent,”\u2026