Today, Gibson continues its year-long campaign with the premiere of Chapter 1: “Wood,” the first installment in a four-part video series exploring craftsmanship, materials, and artistry behind electric guitars.

Narrated by Pepper Keenan, it takes viewers to Nashville's craftories where skilled artisans transform raw materials into instruments using time-honored methods.

The series highlights tonewoods used in Gibson instruments, from solid mahogany bodies to figured maple tops.

The campaign celebrates the craftsmanship and innovation that drives Gibson and promises more episodes through 2027.

Watch Chapter 1: “Wood” below, available at gibson.com.