In a new interview with Melissa Ruggieri of USA Today, KISS leaders Paul Stanley and Gene Simmons discussed the upcoming avatar-based KISS show, which is tentatively scheduled to launch in Las Vegas in 2028.

The as-yet unnamed KISS experience will be the first major entry into the U.S.

market for Pophouse Entertainment, the Sweden-based music investment firm co-founded by ABBA's Björn Ulvaeus.

KISS's deal with Pophouse saw the company acquire the band's song catalog, name, image and likeness rights — including their iconic face paint designs — and their artist share of master recordings and publishing rights.

According to Pophouse CEO Jessica Koravos, the avatar show will be a "crazy 4D roller coaster ride through the hits, the comic book worlds and personas of KISS." The show concept features customized LED screens with pyro effects to create a mind-blowing experience for fans.

KISS will reportedly become the first American band to go fully virtual and stage its own avatar show.

In an interview with Billboard in May 2025, then-Pophouse CEO Per Sundin clarified that the KISS avatar show would not take place at the Sphere in Las Vegas, stating that "the technology that's being used has to be installed and basically a building has to be built around it.

So this isn't something where you're in Kansas City today, and tomorrow you fly with your projector to do it.