Motörhead has announced the nationwide release of Motörhead Röadcrew Beer in partnership with BevNomad, now available for direct shipping to consumers in 45 U.S.
states through the official online store at DrinkMotorhead.com.
The collectible beer series features 12-packs with cans inspired by Motörhead’s iconic album artwork, including editions based on 'Ace of Spades' and 'The World Is Yours,' with new limited-edition releases planned throughout the year.
Each can is available in a malt-forward English-Style Amber Ale and a crisp Czech-Style Pilsner, combining premium craft beer with officially licensed artwork that celebrates the band’s visual legacy.
Steve Kwapil, CEO of BevNomad, said: "From the beginning, this series was created to celebrate Motörhead’s legacy through collectible artwork and great beer.
Making Röad Crew available to fans across the country means more people can enjoy a small piece of that legacy while celebrating one of the greatest rock bands of all time." In additional news, Motörhead has announced an official collaboration with KnuckleBonz® to launch a digital experience called KnuckleBonz360™ BackStage Experience, set to debut in Summer 2026.
The immersive 3D platform will feature authentic environments inspired by Motörhead’s history, from early touring days to the Ace of Spades era, allowing fans to explore, play mini-games, shop for collectibles, and connect with other fans globally.
The partnership was brokered by Global Merchandising Services, the worldwide agent for Motörhead.
Tony Simerman, CEO and Creative Director of KnuckleBonz Corp., stated: "When we began designing KnuckleBonz360, we knew we needed to make ‘everything louder than everything else’ and bring the Motörhead 3D experience to life.
The Warpig imagery and Lemmy’s raw power on stage create a great setting for both physical and digital products and experiences.
Now, every Motörhead fan in the world can gather together to celebrate the 50+ years of the band." Jen Harper, Sr.
Licensing Manager at Global Merchandising Services, added: "Motörhead’s legacy continues to inspire generations of fans around the world, and this partnership brings that legacy to life in an entirely new way.
KnuckleBonz360 gives fans a unique opportunity to connect with the band’s iconic world and celebrate the music, imagery, and spirit of Motörhead like never before." The Motörhead BackStage Experience will launch in Summer 2026 and will include both digital and physical collectibles, available for worldwide shipping.
Fans can join the waitlist at knucklebonz360.com."