Rise Records Founder Craig Ericson Launches Independent Label Vaux Records
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Craig Ericson, founder of Rise Records, has launched his new independent label Vaux Records.

After selling Rise Records to BMG in 2015 and stepping away from the music industry, Ericson has returned with a renewed passion for building a label that shares his vision.

Ericson founded Rise Records in 1991 at age 18 and built it into one of the most successful independent labels of its generation.

During his tenure, Rise released more than 400 albums and helped break artists, including John Gourley of PORTUGAL.

THE MAN, Johnny Franck of BILMURI, Caleb Shomo of BEARTOOTH, SLEEPING WITH SIRENS, OF MICE & MEN, DANCE GAVIN DANCE, PVRIS, KUBLAI KHAN TX, CROWN THE EMPIRE and many more.

Other notable artists signed were AT THE DRIVE-IN, AMERICAN NIGHTMARE, HOT WATER MUSIC and 7 SECONDS.

Ericson's approach to building his new label emphasizes staying independent, trusting instinct, and signing bands that inspire a strong emotional response.

Vaux Records has already partnered with Many Hats for distribution and MerchNow for merchandise and the official online store.

The label has signed Los Angeles-based CUNTROL and Nashville-based J NOIRE, with two additional artists to be announced soon.

With its focus on staying true to its mission and building a loyal community around the label, Vaux Records looks set to make its mark in the music industry.

May 15 marks the official beginning of Vaux Records.