KnuckleBonz® has announced an official collaboration with Motörhead to feature the legendary rock band in KnuckleBonz360™ BackStage Experience, a first-of-its-kind immersive 3D digital platform launching in Summer 2026.
The licensing agreement was brokered by Global Merchandising Services, the worldwide agent for Motörhead.
KnuckleBonz360™ is a digital platform that celebrates the iconic imagery of great bands and artists through immersive 3D worlds.
With 20+ band worlds launching in 2026, the platform allows fans to connect with each other, play mini-games, shop for exclusive collectibles, and explore album art come to life.
"When we began designing KnuckleBonz360, we knew we needed to make ‘everything louder than everything else’ and bring the Motörhead 3D experience to life.
The Warpig imagery and Lemmy’s raw power on stage create a great setting for both physical and digital products and experiences.
Now, every Motörhead fan in the world can gather together to celebrate the 50+ years of the band," says Tony Simerman, CEO and Creative Director of KnuckleBonz Corp.
The Motörhead BackStage Experience has been developed by a team of talented artists, engineers, and enthusiastic superfans.
It will feature authentic environments and experiences that span from Motörhead’s early touring days to the landmark Ace of Spades era and beyond.
"Motörhead’s legacy continues to inspire generations of fans around the world, and this partnership brings that legacy to life in an entirely new way," commented Jen Harper, Sr.
Licensing Manager at Global Merchandising Services.
"KnuckleBonz360 gives fans a unique opportunity to connect with the band’s iconic world and celebrate the music, imagery, and spirit of Motörhead like never before." The experience will include both digital and physical collectibles that ship worldwide.
Fans can join the waitlist at knucklebonz360.com.
Motörhead, founded in 1975 by Lemmy Kilmister, remains one of the most influential rock bands in history, known for its heavy metal, punk, and blistering speed sound.
About Global Merchandising Services Ltd: Headquartered in London and Los Angeles, Global is an award-winning music, celebrity and lifestyle merchandising company with expertise in design, product development, branding, manufacturing and direct sales.
For more information: globalmerchservices.com About KnuckleBonz Corp.: Founded in 2003, KnuckleBonz® is a music merchandising and immersive digital experience company dedicated to the music superfan.
With the launch of KnuckleBonz360™, the company continues its mission to deliver next-level experiences and merchandise for fans who live and breathe music."